Media and Marketing
Further Case Histories
Media and Marketing
The leading digital television company
Advising the most senior management during the planning of a
new structure, introductions were made to best in class experts and managers from other blue chip companies, resulting in a number of
key hires to transform the customer acquisition and retention team.
The two top global strategy consultancies
Once very low profile, these two firms now have a proactive attitude
to their reputation management. Requirements emerged to assess
the risk/benefit of external relationships and communication. Both
the assignments involved attracting the very highest calibre individuals in Director of Communications roles. One was completed following the unsuccessful search by another well-known search firm.
Fastest growing magazine publisher
After two successful launches in the fiercely competitive weeklies market, the client required an individual to lead the existing portfolio and launch a third title as the next step of a highly aggressive growth plan. This time critical assignment was completed in a month.
Global leader for business information
The divisions in Australia and New Zealand were falling behind the
rest of the group in both top line sales and the transition online. This required a seasoned Chief Executive who could bring relevant business change experience and strong management skills.
Top three travel company
The group needed to change their business model and make the online operation profitable. A proven achiever was attracted from an equally complex environment who brought a fresh approach from outside the leisure industry.
Fastest growing utility company
Following consistent growth within the original management team,
it was now necessary to bring in a new Sales and Marketing and Customer Services Director to enable the company to enter the
next phase of growth, with a target of the FTSE 100.
Top tier ad agency group
A dynamic new MD was required to lead a division and better integrate it with the group as part of a market responsive approach.
Internet Research Leader
The leading research company covering internet usage required a Chief Executive EMEA who combined team leadership skills with knowledge of the client base and an understanding of internet technology developments.